How it works
Creative
Winning organic videos are recut into ad formats — hooks first, captions on, three variations to test.
Targeting
Audiences built around location, interests and lookalikes of your existing customers and leads.
Launch & test
Small budgets across variations first; the winners get the spend.
Optimize
Weekly adjustments to bids, placements and creative based on cost per lead, not vanity metrics.
Report
A monthly dashboard: spend, leads, cost per lead, and what we recommend next.
Ready to schedule
Approved pieces are scheduled across every platform — a post every other day, mixed across trends, carousels, promos, before-and-afters, education and testimonials. You saw every step.
Why can you twist your upper back but barely your lower back? Facet joints. In your neck and mid-back they're angled to allow rotation. In your lower back they're angled to block it and protect you from injury. Same spine, different rules region to region.
🎬 30-SECOND SCRIPTEvery vertebra connects to the next one through facet joints — over a hundred of them. They're not oriented the same way everywhere: in your neck they sit almost flat, so you can rotate nearly 90 degrees. In your lower back they face straight up and down, built to resist rotation, because twisting force on the lumbar spine is what tears discs. So when your yoga instructor says “twist from your upper back,” this is the anatomy behind it.
Before I'd ever bring up the Galleri test, I want your family history and risk profile first. That's what actually decides if it makes sense.
🎬 30-SECOND SCRIPTI don't lead with the test. I lead with your history — family history, personal risk factors, your existing screening schedule. Only after that do we talk about whether an option like Galleri adds anything useful for you specifically. It's not a one-size-fits-all add-on.
COMPLIANCE: Galleri is a lab-developed test, not FDA-approved; frame strictly as an option to discuss alongside existing screenings based on individual risk.
No, a heating pad is not part of your facelift recovery kit. Heat pulls more blood to the area — the opposite of what fresh incisions need. What helps: a wedge pillow to keep your head elevated, and a soft ice pack with a cloth barrier for the first couple of days.
🎬 30-SECOND SCRIPTNo, a heating pad is not going in your facelift recovery kit. It feels good, but heat pulls more blood flow to the area, which usually means more swelling, not less. Ice is the move for the first couple of days, always with a thin cloth between the pack and your skin. The other piece people skip is elevation — sleeping flat lets fluid pool overnight, so a wedge pillow matters more than any product.
In Development
Editing
In Review
Scheduled
Organic content tells people who you are; paid puts it in front of the right ones. We build ad creative from your best-performing organic pieces and manage the campaigns in Meta Business and TikTok Ads, with a clear budget and a clear return.
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